Current
Lyft San Francisco, CA
Staff Content Designer / Content Design Manager, May 2022 – Present
Previous
Meta Menlo Park & San Francisco, CA
Content Designer, November 2020 – May 2022
Partnered with product designers, UX researchers, product managers and engineers on the Facebook Integrity team to help minimize bad experiences for users and shape a healthy content ecosystem.
Propeller Health San Francisco, CA
Content Lead, March 2019 – November 2020
Worked across product and marketing teams to implement consistent voice and messaging throughout customer lifecycles. Partnered with growth team to develop patient acquisition and retention programs. Collaborated with company leadership to develop corporate mission and principles. Maintain corporate style guide.
Clover Health San Francisco, CA
Lead Writer, May 2017 – March 2019
Developed campaign concepts, website content, in-product copy, email, direct mail, brochures, welcome kits and other communications for members, eligibles, physicians and insurance brokers.
Zenefits San Francisco, CA
User Experience (UX) Writer, February 2016 – February 2017
Worked with designers, project managers and engineers to create user-centric experiences for desktop and mobile devices. Wrote in-product user interface copy, as well as marketing content, blog posts and email announcements.
Epsilon San Francisco, CA
Associate Creative Director, June 2014 – March 2015
Responsible for the development of b2b and b2c email campaigns, display advertisements, and brand and style guides.
Client: Google
Alcone Marketing Irvine, CA
Senior Copywriter, January 2013 – February 2014
Provided end-to-end product marketing services for Logitech’s control device, audio, digital home, tablet accessory and gaming business units.
Client: Logitech
Logitech Fremont, CA
Associate Brand Manager, August 2011 – November 2011
Lead overall brand strategy for tablet, smartphone and mobile audio products including positioning, product development, naming, identity, brand architecture and advertising.
Logitech Fremont, CA
Senior Marketing Writer, March 2009 – August 2011
Partnered with business units and regional marketing teams to develop packaging, web, in-store, advertising and promotional materials.
BabyCenter.com San Francisco, CA
Senior Copywriter, Contractor, January 2004 – July 2005
Worked with product marketing, ad marketing and e-commerce teams to develop targeted marketing strategy and messaging promoting site registration, ad sales and store sales.
RappDigital New York, NY
Associate Creative Director, September 2000 – January 2003
Developed integrated, customer-driven marketing solutions including online display advertising, website content and email-based relationship- marketing programs.
Clients: Philips Electronics, Norelco, Novartis, Pfizer, eSpeed/Cantor Fitzgerald, New York Knicks
Modem Media New York, NY
Copywriter, September 1999 – September 2000
Created online display advertisements, promotional materials and interactive content as well as brand identity and naming for new products.
Clients: Delta Air Lines, 3M, Kraft
Education
New York University, Tisch School of the Arts New York, NY Bachelor of Fine Arts
Major: Film/Television Minor: Studio Art